How to Make Customers Love Your Brand

Brand building is the biggest challenge of many small, medium and large businesses out there. The primary focus on operating a business, meeting with clients, listening to customers and many other things can make a business owner neglect brand building. It is quite understandable. A company’s branding is actually the value it provides to the consumers and how your product is impacting the lives of people. Branding is what portrays into the minds of people when they hear your business name. It is only you who can improve your image among masses and for that you need to build a powerful branding strategy.

Here are few things that define a brand appropriately:

• The essence of your business or brand
• The beliefs of your business, in defining values
• Perfect identification of targeted audience
• Key differences of your products with competitors
• Brand features like logo, design etc.

Following are a few great tips on how to make your customers love your brand:

Quality Customer Service

Obviously, quality customer service means immense customer satisfaction. It means going the extra mile to serve them. Keep the interactions customer friendly and treat customers with the utmost importance. Responsive customer support always works when it comes to generating more business and enhancing brand awareness. It is the foremost factor to make your brand shine.

Look Good

Website design plays a vital role in engaging your online audience and it can be a major element when it comes to improving brand image. A good functional design exhibits the credibility of an organization and boosts the stock price of a company. The perfect color combination can improve brand recognition by over 80%. It is always best to hire professional web designer and developer to deliver your business message appropriately.

Awesome Content

If you have awesome content and are handling the content marketing perfectly, you can increase over a 70% chance to improve brand recognition. Good content can create a viral effect on social media sites and you can imagine the result of generating high quality blog posts. Make sure to blog on a regular basis and share on Twitter. This social media giant plays an important role in spreading the word to the social media world.

Create Emotional Connection

Gone are the days when people buy for logical reasons. These days people buy for emotional reasons. The attitude, content and coolness factor of a website makes a huge difference in impacting the emotions of your audience.

Over Delivery

Over delivery may look too hard to some businesses but this technique always works. Give customers a surprise by either over delivering them or gift something valuable for free. They will love you and remember you for months, if not years. It is one of the best ways to improve brand image. Over delivery not only boosts the brand but also generates repeat customers if you succeed in providing them with positive experiences.

Ask For Feedback

You can learn so many things about your business from the unhappy customers. Yes, by asking them for feedback, you can evaluate the weaknesses and strengths of your business and thus improve from time to time. Add testimonials into your website to let the world know how you are doing.

Monitor the conversations around your keywords and engage with them tactfully. Also, try to reply quickly to your customers because they do not want to get linked with businesses who waste their time.

Branding is the crucial part of online marketing and it should get as much attention as SEO. Focusing on building a brand will maximize your SEO efforts and reward you with positive surprises!

You Can Be Wasting Users Time Find Out How?

Time is the most precious element in this modern era and if your website is wasting your user’s time, you must fix it now!

Just like we hate wasting time on unproductive things, users do not like websites that waste their time. Even a single inconvenience to them can lead to their direct exit from the site. In this highly competitive world. if your website does not have good design, better navigational structure and outdated features, you are just wasting their time, seriously!

Tips To Speed Up Your WordPress Site in Less Than 30 Minutes

Google loves super fast websites and if you are troubled due to slow speed, you have landed at the right place. There are some unheard but sure short ways to speed up your WordPress (WP) site in just 30 minutes. Before digging deep into the matter, you must know some basics. The very first thing to do is choose a good and reliable hosting provider. Choose your website theme and Content Delivery Network (CDN) carefully to get better results. CDN hosts the website files over a large network of servers all over the world. If your CDN is close to your geographical location, it means your website will take less time to load and thus improve the speed amazingly.

However, apart from these things, let’s have a look at some issues and fix them to make your site Google friendly!

• Monitor plugins closely: Someplugins in your WP website can slow down the speed of your site. You can use P3 (Plugin Performance Profiler) to identify the plugins that are slowing down your site.
  
• Compress Images: Images consume a lot of bandwidth and should be compressed. You can use WP Smush. it in order to reduce the size of all images on your website. It never affects quality of the images and can really improve the site speed at the same time.
  
• Clean Up Database: WordPress automatically saves everything and this may leave your website filled with so many pingbacks, post revisions, unapproved comments, trackbacks etc. WP even auto-saves trashed items as well. You can utilize WP-Optimize, which is a great plug-in to keep your database fully clean and thus makes it more efficient.
  
• Reduce JavaScript & CSS File Sizes: There is a plug-in calledBetter WordPress Minify which works by combining both JavaScript and CSS files into one folder, reducing the number of requests the browser makes. It is an awesome plug-in as compared to many with the same feature.
  
• Manage Browser Caching: There are a few plugins available to manage browser caching but WP Super Cache is the best one.

 Apart from plugins, there are a few other ways toboost the speed of your WP site.Have a look!

• Turn Off Trackbacks & Pingbacks: Trackbacks and Pingbacks are techniques utilized by WP to send notification to other bloggers or blogs if you post any link to them. It may affect the site speed and it is recommended to turn this feature off. You can do this via Settings-->Discussion-->Turn off Trackbacks & Pingbacks.
  
• Include Image Dimensions & Character Sets: The browser has to work hard in figuring or laying out the content around your site images. It may therefore take a long time to load the page, but including the image dimensions can help the browser in going through this step with ease. It eventually results in better site or page loading time. In the head section of website, you can easily add character set for the same.
  
• Move CSS Files At Top and JavaScript To Bottom: Advanced website developers always recommend using CSS at the top of page and JavaScript at the bottom. It is mainly because browsers never render pages before rendering CSS files. On the other hand, by moving JavaScript files to the bottom enables the browser to analyze only after the page is fully loaded. It is a simple and logical technique to improve the site speed drastically. However, it may cause issues in some websites that are largely relying on JavaScript.An expert developer can easily fix this snug!
  
• Replace PHP and Use Static HTML If Possible: Calling the information via PHP consume resources and may increase the site loading time. It is in fact better to replace it with static HTML as the information can be called instantly.
  
• Use Keep-Alive: By enabling the Keep-Alive option, you can easily download huge number of files from the server without repeatedly asking for permission which eventually sales a lot of bandwidth. In order to enable the Keep-Alive option, you need to paste the code “Header set Connection keep-alive” into the .htaccess file.

With the growing number of websites, site speed will have a huge impact on your website traffic and sales. This means to stay in the competition, you need to fix the website speed before it’s too late. There are many web development elements that play vital roles in improving the performance of a website. If you are not sure, it is better to seek out the assistance of expert developers on freelancer & Upwork.

5 things that you must know about SEO

Search Engine Optimization is a process that has become very popular over the past few years. SEO is a process to make your website search engine and user friendly by improving its visibility for search engines. The two primary functions of an SEO specialist are: (1) making the website search engine friendly and (2) make it user friendly. In the past, SEO was more of a guessing game and SEO specialists were viewed as magicians that could make some content viral, but recently it has become more of a science, requiring deep understanding of the way search engines work and measuring statistics to improve their position.

Complete Guide To Building A Fully Functional Mobile Website

Creating mobile websites can be a challenging task for designers and developers due to diversity and affordability of mobile gadgets in the 21st century. There is a need to consider even the most intricate details while creating a mobile version of website especially if you are serious about providing ultimate user experience.

Choose the right platform for your E-Commerce website

Over the last decades, we have seen that hundreds and thousands of folks have started their online eCommerce businesses or niche market sites. Some of them have reached matchless standards while some of them are really drooping in their business by simply making an awry decision while choosing an eCommerce platform.

9 Tips to Build Your Brand Online

The internet is a huge market which makes for intense competition to get those eyeballs for your business, because of such cut throat competition we need to follow a consistent and a right approach to get the trust of our customers. Before we start putting our focus on the action plan to do it, we first need to understand branding.