Search Engine Optimization is a process that has become very popular over the past few years. SEO is a process to make your website search engine and user friendly by improving its visibility for search engines. The two primary functions of an SEO specialist are: (1) making the website search engine friendly and (2) make it user friendly. In the past, SEO was more of a guessing game and SEO specialists were viewed as magicians that could make some content viral, but recently it has become more of a science, requiring deep understanding of the way search engines work and measuring statistics to improve their position.
Over the course of the past few years "SEO" has become a buzzword, and you can find pros and amateurs offering their services to anyone with grand promises. We collected a few important points for you to know about SEO. Read and share to help your friends that do not know as much about this process.
1. SEO = Money
Not really, it CAN make you money, but it's not an automatic result. SEO in itself will drive more traffic to your website or landing page, but the quality and quantity of traffic as well as the purchase process on your end will determine how well SEO translates into actual business.
2. Bad SEO Can be harmful to your site
Both SEO specialists and search engines themselves have learned tricks and improved over the years. There are still people that can "optimize" your site so bad, search engines will ban it and restrict access to it. An SEO professional is someone you need to get to know and work with him because wrong methods will bring wrong people or wrong clicks to your site.
3. Good SEO Takes Time
The process of optimization involves proper set-up, that can include research, planning, content-creation and editing. Only after everything is there, you need to continue adding content and wait for the site to be analyzed by the search engines. During this time, active promotion of the website can include PPC or social media campaigns to drive more people to your website. But more than just content creation, SEO requires an understanding of the changing search engine algorithm and policies. Constant modification to adapt to these policies ensures a long standing position on the first page of search results.
4. SEO means content!
The more google works on it's algorithms, the more it becomes human-like. The main reason for that is of course in the fact that google is trying to measure the relevancy and quality of a website and that means how useful it is for actual visitors. Be ready to invest in content before successfully optimizing the site on Search Engines.
5. SEO professionals can not predict results with a certainty
SEO professionals will always get you results, some will be good and some will be bad. Search Engines change policies and practices without notifying even the best of the best. If you are doing business with a legitimate SEO specialist or company, you need to still be aware that no one can guarantee a future-proof plan that will always work. Part of SEO is learning, changing and adapting to change.
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