Discover the secret tips to increase visitor flow on your site

Every entrepreneur nurtures a dream that his product/services should be in demand, to realize that he needs to transcend through a journey which has many challenges. His first step is to reach out to as many people as possible and demonstrate his solution to them. In other words he needs to increase visitors to the site.
Here are some tips that will help you in increasing traffic to your store.

1. Package Your Services Into Products: If you are in service based industries like web design, web development and internet marketing, you should try to present your services as products. The primary benefit of this approach is, that your clients feel they are getting something tangible (product) and not intangible(service) which they can compare with anyone, which is always an advantage because then you give customer the feel that working with you is unique, exclusive and you are out of the rat race of comparison.
2. Offer Educational Material: Before buying online most of the people like to read product information, its benefits, pros and cons etc. Hence you need to increase awareness about your business, product and services, you should provide them informative educational material about the same. Articles, blogs and now even videos are some of the common ways to share information about your business, products and services. 
3. Sell Your Products on Daily Deals Websites: It is in human behaviour to cross check before buying anything online, questions like am i making the right decision ? am i getting the best offer ? do cross the mind and what does user do ? quickly jump over to daily deals website for example GroupOn, yelp etc. and check for discount, reviews. It is a great idea to register with these websites and be reachable to your customers. 
4. Leverage Your Existing Clients: It is important for every business to build new customers, increase their brand awareness, but it doesn’t mean forgetting about the existing ones. To build a solid base of every business, you should keep in touch with your existing customers. An easy way would be sending newsletter with your latest blogs, company news, taking feedback for the solution that you gave. They can be great reliable way of knowing your strengths and weaknesses for example you can ask why they ended up buying your solution ? based on their answer you can make adjustment to your solutions. Also don’t forget to ask for testimonial and references. Get them to comment on your facebook page or get a testimonial on linkedin, always remember business is done between people and not companies and hence what your existing clients say about you does matter to your new customers as well. 
5. Focus on Niche: In today’s competitive market people look for the best. The ones having the experience in their domain make the cut because people trust them more. Having said that it doesn't mean that if you are new to online market you don't stand a chance, in fact what it comes down to is that how unique are you with your solution ? You need to identify the market, the things that make you exclusive from the rest for example, Apple, they don't just sell mobiles.They offer a lifestyle. If you succeed in identifying your uniqueness, you can sell your products to right audience in the right way at the right time.

I hope above tips help you to increase your brand awareness and bring traffic to your site. I would be happy to hear back from you. Please use the following form to comment on the blog.